If you need help with any of our visual elements, please contact Colin Buckner, Art Director in University Marketing and Communications.

Primary Colors

Santa Clara University has used red and white as its official colors since its earliest days. Our Primary Color Palette is the cornerstone of our visual identity and should take precedence in most high-level brand communications. Within this Primary Palette, Santa Clara Red and White are our main colors. Bronco Red (used most significantly by Athletics), Stone, and Black are used as supporting colors.

Secondary Colors

Our Secondary Color Palette offers flexibility and variety, reflecting the diversity within our community and the beauty of our campus. The hues and color names were carefully selected to complement the primary colors and highlight our rich history and the flourishing plant life in our campus environment. By drawing on nature, these colors evoke feelings of warmth, inclusiveness, and serenity, aligning with our university’s values.

Note: Our Sunrise color, which appears in our logo, is part of our Secondary Palette. However, it should be used sparingly and never as the dominant color in our communications.

Tertiary/Neutral Colors

Our Tertiary/Neutral Color Palette is the final component of our color system. Inspired by the tones and textures found around our campus, this palette can be used to create depth and interest while maintaining a cohesive and elegant look that works in harmony with the Primary and Secondary Color Palettes.