If you need help with any of our visual elements, please contact Colin Buckner, Art Director in University Marketing and Communications.

Proper Usage 

Our patterns should be used as textural elements to add subtle visual interest to compositions. They can be used to cover wide fields or as thin bands. Use these patterns sparingly and only with intention. Be careful to avoid large fields of high contrast patterns as this can tire the eyes. Each of these patterns has been developed using shared principles so that the pattern libraries can be expanded upon as needed. New patterns should be designed to fit into one of our three collections and should follow the same design principles.

Shield Patterns

Our shield patterns are the closest translation of our brand into patterns. Inspired by the shape of our shield, this makes the clearest connection to our University Logo. These patterns are also representative of the Spanish tile roofs that sit atop many of SCU’s historic buildings.

Mosaic/Tile Patterns

Also found throughout our campus, mosaics and tiles add color and life to many of our buildings. This rich history and culture of tile work translates well to repeatable patterns.

Campus Foliage Patterns

Our campus landscaping makes for a beautiful and inspiring environment. The translation of this foliage into patterns reflects our commitment to sustainability.