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Career Center, Santa Clara University

CRAFT Your Personal Brand

The first step to telling your professional story is through crafting the following four essentials:

These four components to your personal brand are also the primary next steps to focus on as you consider applying to internships/jobs and start networking with folks. The resume and cover letter are documents that are commonly submitted as part of an internship/job application, whereas LinkedIn and elevator pitches are beneficial for many different networking contexts.




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    A resume is a brief document that includes your education, qualifications, and experiences for a job application. It should be well organized with an emphasis on relevant experiences and accomplishments that are targeted to the industry and position for which you are applying.

    VMock Get started with our free, 24/7 Resume AI tool

    Accomplishment-Based Statements Well-written bullet points make a significant difference in your candidacy. Learn how to construct effective, impactful bullet points for an elevated resume

    Sample Resumes - Check out sample resumes according to major/field



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    Cover Letter

    Your cover letter is your chance to communicate what makes you, you. But remember, employers can spot a form cover letter a mile away. So, while it’s important to highlight your experience, accomplishments, and skills, it’s essential that you research the company and connect your qualifications, passion, and interests to their needs. Check out our resource for more details on the anatomy of a cover letter, sample cover letters, and some quick tips we have for you all.



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    LinkedIn Profile

    According to LinkedIn, it is “the world’s #1 professional network—not just for job seekers, but recruiters too. By following some simple tips, from optimizing your profile to connecting with future coworkers, you can use LinkedIn to jumpstart a new career or find your next play.” Having a strong LinkedIn profile gives you credibility and is vital to your networking process.

    LinkedIn Masterclass Check out Step 2 of this course to build an effective profile



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    Elevator Pitch

    An elevator pitch is your 30sec opportunity to capture a recruiter and/or a hiring manager’s attention by communicating your personal brand, what you have done, and what you are looking for. It is also a handy tool to have in your back pocket for any networking event!