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Department ofPsychology

Kathryn Bruchmann

Kathryn Bruchmann

Associate Professor

Educational Background

Ph.D., University of Iowa

Social Psychology


Broadly speaking, I am interested in how people use information from others to evaluate themselves and how people use information from themselves to evaluate others. My primary line of research focuses on how socially comparing with others can change people’s self-perceptions. Within this area, I am particularly interested in how individual differences in traits like narcissism can change the way social comparison information is used. In a secondary line of work, I examine how people form impressions of others based on their political ideology. Specifically, I am interested in how people use political stereotypes about what kinds of morals partisans endorse to form impressions.

  • Psyc 2: General Psychology II
  • Psyc 53: Stats and Research Methods III
  • Psyc 150 Social Psychology
  • Psyc 151: Advanced Topics in Social Psychology
  • Psyc 182: Psychology of Gender


Recent Publications

Bruchmann, K.  & Evans, M.C. (2019). Comparing to ingroup and outgroup members: Do we assimilate, contrast, or neither? Journal of Social Psychology, 159, 313-327.

Head, M. , & Bruchmann, K. (2019). The Effects of Health Frame and Target Relevance in Appearance Social Comparisons. Journal of Applied Social Psychology49, 27-35.

Bruchmann, K., Koopmann-Holm, B., & Scherer, A.R.  (2018). Seeing beyond political affiliations: The mediating role of perceived moral foundations on the partisan similarity-liking effect. PLoS ONE13, e0202101.

Bruchmann, K. (2017) Compared to what? The importance of control groups in social comparison research. Basic and Applied Social Psychology39(2), 91-100.