Cole leads the Product team, working with Swytchback’s clients to develop insight solutions to drive their product, marketing and merchandising strategies. The Swytchback insights platform was developed using human centered design to help companies develop fast, accurate and actionable insights from targeted audiences.
Cole has spent his career building startups, collaborating with universities and mentoring students. Cole worked with the SCU Retail Management Institute for MTK 169 Innovation, Disruption & Acceleration in the Retail Industry for the first time in 2021. He is a frequent guest speaker at the Stanford Graduate School of Engineering in ME 310 Global Engineering Design Innovation, and serves as mentor for undergraduate student teams in industry partnerships including the Ford Research and Innovation Center.
Cole holds a BSE in Mechanical Engineering, Product Design from Stanford University