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Ken Cassar

Ken Cassar
Vice President, Omnichannel Products

Ken Cassar leads a team that works with NielsenIQ’s largest brand clients, supporting their strategic and tactical retail and consumer measurement needs in an increasingly important omni-channel environment.

 Ken has a long history in the e-commerce space, which he began covering as an analyst at Jupiter Research (subsequently acquired by Forrester) at the dawn of the e-commerce era. Since then he has worked with Nielsen, Slice Intelligence, Shoptalk, and Premise Data, striving to build and deliver the best consumer and retail market context to brands and retailers.

 Ken has an MBA and Bachelors Degree in Political Science from the University of Connecticut.