UniversityMarketing and Communications

The SCU Brand

Our brand is our identity and our reputation. It is the total experience—perceptions, expectations, and emotional connections—that someone has with our University. More specifically, our brand is our image, our presence and involvement in our communities, the quality of our faculty and staff, student engagement, and alumni and donor loyalty. It is constructed from the interactions these audiences have with us over time, and it sets expectations about how Santa Clara University will interact with them.

Our Brand Promise:

We will educate leaders whose innovation and entrepreneurship result in personal success and service to humanity. 

Our Positioning Statement:

Santa Clara University prepares students for the future through a personalized education that integrates rigorous study with high-impact experiential learning and Jesuit values. Here, academic excellence combined with a Silicon Valley location fosters a transformational educational experience.