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Marketing and Communications

Visual Identity Elements

The key visual resources of Santa Clara University's identity include the logo, seal, and wordmark. They should be consistent across all mediums to help support our brand. The guidelines below explain how to apply the visual resources correctly.



Navigate here to University Logos

Guidelines and correct configurations for SCU's most important visual branding tool.

Navigate here to The SCU Seal

Usage applications for the University's official, iconic symbol, having historical Jesuit roots.

Navigate here to Wordmark Use

The word-only version of our logo and its functions for enhancing the SCU brand.

Navigate here to Official Colors

The University's color palette of core and accent color options to support the SCU brand.

Navigate here to University Fonts

The official primary and secondary fonts that support SCU's typographic identity.

Navigate here to DIY Templates

Page layout examples and available templates for internal department self-publishing options.