Visual Identity Elements
The key visual resources of Santa Clara University's identity include the logo, seal, and wordmark. They should be consistent across all mediums to help support our brand. The guidelines below explain how to apply the visual resources correctly.
Guidelines and correct configurations for SCU's most important visual branding tool.
The SCU Seal
Usage applications for the University's official, iconic symbol, having historical Jesuit roots.
The word-only version of our logo and its functions for enhancing the SCU brand.
The University's color palette of core and accent color options to support the SCU brand.
The official primary and secondary fonts that support SCU's typographic identity.
Page layout examples and available templates for internal department self-publishing options.