The Santa Clara University logo is our most important visual branding tool. Consistent use of the logo serves as an immediate identifier of the campus and helps reinforce a single, unified brand that showcases the University’s quality and character.
Any official materials associated with the University that the public may see—whether in print, online, or around campus—must include the SCU Mission logo or wordmark. For more information about logos and usage please contact Associate Directors of Design Colin Buckner or Stacy Getz.
Download the University Visual Resource Kit here.
University Masterbrand Logos
Directly below are configuration examples for the University’s official and primary logo. Our logo should be applied to all visual print and digital communications.
The Mission Logo
 |
 |
 |
 |
 |
 |
 |
 |
 |
Note: Logo can be placed on any solid color found in the University's official color palette.
Approved Logo Colors
|
|
 Black CMYK 0,0,0,100 |
 White CMYK 0,0,0,0 |
Incorrect Usage
|
|
|
|
|
Do not scale the logo to any propotions other than the original |
Do not choose colors other than those found on the approved palette |
Do not alter the application of colors within the logotype beyond approved palette colors |
Do not reduce the logo smaller than .61” x .793” or 29% of original logo |
|
|
|
|
|
Do not enclose the logo in ANY shape other than approved white-on-red box shown above |
Do not add a dropshadow to any part of the logo |
Do attempt to typeset the logotype—logo image files must be used at all times |
Do not change or add any other elements to the logo |
University Brand Extension Logos
University logo guidelines also apply to SCU’s strategic brand extension units—also referred to as co-brands or sub-brands—which may have their own coordinated designs for marketing collateral and other communication efforts.
These units echo the themes of the institutional brand and exist to highlight reputation-building programs aimed at specific audiences, while telling the same institutional story.
Examples of the University’s brand extensions include Miller Center for Social Entrepreneurship, the Athletics department, and specified campaigns and programs of the Development Office.
Below is an example of the Miller Center’s official and primary logo.
The newly released, official Athletics department logo leverages the core University brand, making our story more vivid and energetic as our athletics reputation rises in prominence.
