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Leavey School of Business Santa Clara University

Technology in Real Estate

Mark Twain once quipped, "Buy land, they're not making it anymore."

There’s a lot of opportunity with both residential and commercial properties to use today’s technology in real estate and help grow the country’s largest asset worth an estimated $40 trillion. 

Here Are Five Ways Tech Is Changing The Industry:

Online Listings:

Websites make it easy for anyone to view inventory and see what’s available. Along with photos and detailed descriptions of the properties, you can find tax and purchase history, school ratings and other neighborhood info.  

Mobile Apps:

All of those sites have apps too — technology that keeps you informed without having to do a thing. You’ll get notifications about new properties and listings that fit your search criteria.  

3-D Virtual Tours:

Going beyond photos, new software allows buyers and sellers to take a 3-D virtual tour of a residential or commercial property, making it feel as if you were walking through the space in person.

Online Investing:

Real estate investing is taking a cue from the popularity of crowdsourcing. Some new websites are making it a mission to let anyone invest in high-quality real estate by pooling their resources online.

E-Signing Services:

New platforms are becoming available to complete multiparty real estate transactions, save time and stay organized. From secure and legal e-signatures to personal task lists to simple file sharing, this type of technology is not only improving efficiency but also changing how agents respond to their clients.