2013-0426 [CCTV America]: Apple takes hit to customer service reputation abroad
Professor Tsay discusses the reasons why multinational companies like Apple might vary their customer service practices from country to country.
CCTV America, based in Washington DC, produces daily programs for the 24 x 7 English language news channel of China Central Television. CCTV America programs can be seen in North America from 7 to 9pm eastern standard time on MHZ Network Channel 3 and COMCAST Channel 273 in the greater Washington area; on Time Warner Channel 134 in New York; on Charter Cable Channel 562 in Los Angeles; and nationwide on DISH TV channel 265.
Watch the broadcast: http://www.youtube.com/watch?v=8gj5PT_IPPA