Marketing Research

Marketing Research

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Coordination and Organization Design: Theory and Micro-Evidence
Desmond Lo, Department Chair, William T. Cleary Professor, Associate Professor of Marketing
American Economic Journal: Microeconomics (2022)
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How Does the Adoption of Ad Blockers Affect News Consumption?
Shunyao Ya, Assistant Professor of Marketing
Journal of Marketing Research (2022)
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Managing with Style? Micro-evidence on the Allocation of Managerial Attention
Desmond Lo, Department Chair, William T. Cleary Professor, Associate Professor of Marketing
Management Science (2022)
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Contracting to (Dis)incentivize? An Integrative Transaction-cost Approach on How Contracts Govern Specific Investments
Desmond Lo, Department Chair, William T. Cleary Professor, Associate Professor of Marketing
Strategic Management Journal (2022)
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The Path to Click: Are You on It?
Savannah Wei Shi, J.C. Penney Research Professor, Associate Professor of Marketing
Marketing Science (2021)
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Estimation of Preference Heterogeneity in Markets with Costly Search
Xiaojing Dong, Associate Professor of Marketing & Business Analytics
Marketing Science (2021)