Santa Clara University

Leavey School of Business

Marketing Research

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The Path to Click: Are you on it?
Savannah Wei Shi and Michael Trusov
Marketing Science, 2021
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Coordination and Organization Design: Theory and Micro-Evidence
Wouter Dessein, Desmond (Ho-Fu) Lo, and Chieko Minami
American Economic Journal: Microeconomics (forthcoming)
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The Double‐Edged Effect of Knowledge Acquisition: How Contracts Safeguard Pre‐Existing Resources
Giorgio Zanarone, Desmond (Ho‐Fu) Lo, Tammy L. Madsen
Strategic Management Journal (2016)
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Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share
Rupinder P. Jindal, Kumar R. Sarangee, Raj Echambadi, Sangwon Lee
Journal of Marketing (2016)
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Video Content Marketing: The Making of Clips
Xuan Liu, Savannah Wei Shi, Thales Teixeira, Michel Wedel
Journal of Marketing Research (2018)
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Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
Nathan Fong, Yuchi Zhang, Xueming Luo, Xiaoyi Wang
Journal of Marketing Research (2019)