Everything Is Falling into Place with Licia Imports!
Everything is falling into place with Licia Imports! This quarter has been a busy one for our team. We have completely overhauled the graphics for the store, including designing new fliers and new business cards with a referral system on the back that gives a first time customer 10% off of their first purchase and the referring customer 10% off as well.
A lot of thought went into our new plan for Licia Imports. We considered that the majority of their marketing is done through word of mouth, and we took that thought with us when we created the referral system. Also, while it would have been easy for us to say that expanding Licia Import’s presence on the internet was the be all, end all of the plan, we recognized that an online presence isn’t as important to the business owners. We decided to focus more on our local marketing plan, which includes hanging fliers at various local churches that we have researched for customer alignment, i.e. Catholic and willing to buy religious artifacts and Portuguese imports. We are also in the process of organizing search engine optimization, so when potential customers Google “rosaries” or other items that Licia Imports sells, our business will be one of the first that is shown on the results.
These decisions we made are not obviously intertwined. Most marketing plans today focus almost completely on social media and internet presence. For Licia Imports, that just isn’t them. Their business thrives on a network of individuals that are connected through faith and heritage. We took their strengths and molded them into a more efficient marketing strategy. For that reason, our marketing plan is unique and will be successful for Licia Imports and their customers - old and new.