Simrita Singh is an Assistant Professor in the Department of Information Systems & Analytics. She holds an undergraduate degree in Electronics and Communication Engineering from the Indian Institute of Technology, Roorkee, and an M.S. and Ph. D. in Operations Management from The Kellogg School of Management at Northwestern University. Simrita investigates the joint use of the latest technology, data-driven approaches (analytics, deep learning), and the more traditional modeling and optimization techniques to predict demand and improve costs and access in service systems, particularly healthcare and, more recently, in retail. She studies the latest data-driven innovations in healthcare operations, including computer-aided triage (CADt), clinical decision support systems (CDSS), big data analytics on healthcare claims, digital twins, and personalised connected care. Some of her works have been published in top journals such as PLOS Medicine, Nature Scientific Reports, and British Medical Journal (BMJ) Open, while others are under review in leading management journals. Before her Ph.D., Simrita worked as a business analyst at JP Morgan and also as an independent consultant for many educational institutes in India.