2026-0117 [Wall Street Journal]: Beyond Meat Tests Protein Beverages in Bid for Much-Needed Growth
The Wall Street Journal interviewed Professor Tsay about Beyond Foods moving into selling high-protein beverages.
From the article:
"Diversifying its product line may have appealed to Beyond Meat as consumer demand for plant-based meat alternatives drops from its pandemic-era high, said Andy Tsay, professor of information systems and analytics at the Leavey School.
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Businesses often try to parlay their core competencies into new product lines and markets, said Tsay. But the approach brings stresses such as added costs and complexities in distribution and manufacturing, he said.
The automation that has been a key part of Beyond Meat’s recent attempts to reduce production expenses would not eliminate these challenges, according to Tsay.
Jan 16, 2026