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Leavey School of Business Santa Clara University

Newsmakers

L.J. Skaggs Distinguished Professor, Marketing department co-chair, and Executive Director of the Retail Management Institute Dale Achabal Head Shot

L.J. Skaggs Distinguished Professor, Marketing department co-chair, and Executive Director of the Retail Management Institute Dale Achabal Head Shot

Dale Achabal : Chip Credit Cards & Social Networks for Merchants : KGO AM Radio & SFGate

Professor Dale Achabal appeared in multiple news outlets regarding chip cards and a new social network for merchants.
L.J. Skaggs Distinguished Professor, Marketing department co-chair, and Executive Director of the Retail Management Institute Dale Achabal Head Shot

Dale Achabal, L.J. Skaggs Distinguished Professor and executive director of the Retail Management Institute, spoke on KGO-AM news about the impact that chip credit cards will have on holiday shoppers this year. 

“Actually there will be an impact,” he says, “but that’ll be limited to the first few times that consumers use their new cards."

He was also quoted in an SFGate article about Townsquared, a private social network for merchants. 

“Anytime small businesses have access to better information about what’s happening in the marketplace, the better off they will be,” he said. “It could give them an opportunity to work together and leverage off each other’s skills.”

Learn more about Professor Dale Achabal»

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