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Leavey School of Business Santa Clara University

Newsmakers

Professor of Marketing Edward McQuarrie Head Shot

Professor of Marketing Edward McQuarrie Head Shot

Ed McQuarrie : Bonds For the Long Run : Wall Street Journal

Ed McQuarrie, professor emeritus of marketing, was mentioned in the Wall Street Journal and Wealth Professional for his research on stocks and bonds prices.

 

Professor of Marketing Edward McQuarrie Head Shot

Research by Ed McQuarrie, professor emeritus of marketing, on stocks and bonds prices that involved creating an expanded online database of information was featured in the Wall Street Journal, Wealth Professional and the Toronto Star. His research corrected the common theory that stocks always offer larger return benefits than bonds by showing how bonds earned higher returns than stocks in one quarter between 1823 and 2013. “Sometimes bonds give you a better return; sometimes, stocks do,” said McQuarrie.

Learn more about Professor Emeritus Ed McQuarrie »

 

LSB Newsmakers, LSB Faculty, Ed McQuarrie, MKTG