Eric Reid : CFO Award Recipient : North Bay Business Journal
Accounting alumnus Eric Reid ‘00 won the North Bay Business Journal’s 2018 CFO award. Reid, the CFO of SOMO Living, is a certified public accountant with experience in financial reporting, attestation service, private entity investment and commercial real estate ownership.
The North Bay Business Journal interviewed Reid for their CFO award feature. Read some of his responses below:
What do you see as the essential role of a financial leader in the current environment?
Properly plan for volatile market conditions.
What advice would you give to young emerging financial leaders?
A strong accounting foundation provides value in all industries and will assist greatly in making intelligent investments and business decisions in your future.
What’s the best advice for weathering today’s economic environment?
Be very conservative in forecasts and projections to help prepare for more frequent unexpected market downturns.
Find the full feature here.