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Leavey School of Business Santa Clara University

Newsmakers

Finance Professor Hersh Shefrin Head Shot

Finance Professor Hersh Shefrin Head Shot

Hersh Shefrin : Psychological Obstacles of the World Health Organization : The World Post

Professor Hersh Shefrin wrote an article on the WHO’s response to Ebola and now the Zika virus that was published in the World Post.
Mario L. Belotti Professor of Finance Hersh Shefrin Head Shot

Hersh Shefrin, Mario L. Belotti Professor of Finance, wrote a piece on the World Health Organization's response to Ebola and now the Zika virus that was published by The World Post, a partnership of The Huffington Post and Berggruen Institute.

An excerpt from the article:
To be sure, the WHO is not structured along the lines of an emergency team. It is a large bureaucratic organization with a broad mission for developing health policy and systems around the world. It is also budget constrained, and its budget had been shrinking before the Ebola outbreak. It does not maintain an army of epidemiologists on reserve, waiting for an emergency to spring into action. However, it can set the tone for global discussion, and draw attention to serious issues as they arise. In psychological terms, they can fight availability bias, the syndrome in which "out of sight is out of mind."

The WHO appears to be setting the tone now, describing the situation as cause for concern, but not alarm.

Find the full article here.

Learn more about Professor Hersh Shefrin.

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