Kirthi Kalyanam : Amazon goes High Fashion : Internet Retailer
Kirthi Kalyanam, director of the Retail Management Institute and JCPenney Research Professor in the Leavey School of Business, was quoted by Internet Retailer in a story about Amazon partnering with luxury clothing merchant Moda Operandi to “create a seamless shopping experience.”
“High fashion is a category that doesn’t convert very well to Amazon’s website,” he said in the article. “This is a brilliant play for them to keep focusing on that category and not give up.”
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Apr 18, 2016