Newsmakers

Kirthi Kalyanam, JCPenney Research Professor and Director of the Retail Management Institute, was quoted in a Washington Post article about the struggles clothing brand American Apparel has been experiencing.

“Authenticity really matters to the millennials a lot,” he says, supporting the argument that “American Apparel’s strongest assets in its revival could be that its clothing is made stateside. If leveraged right, that could resonate in a moment when shoppers are eager to know where their goods come from.”

Find the full article here.

Learn more about Professor Kirthi Kalyanam.