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Leavey School of Business Santa Clara University

Newsmakers

Kirthi Kalyanam : ThredUp : Daily Herald

Professor Kirthi Kalyanam was quoted in an article about how ThredUp, a secondhand clothing e-commerce site, could be changing the clothing resale business.
JCPenney Research Professor and Director of RMI Krithi Kalyanam Head Shot

Kirthi Kalyanam, JCPenney Research Professor and Director of the Retail Management Institute, was quoted in a Daily Herald article about how ThredUp, a secondhand clothing e-commerce site, could be changing the clothing resale business.

An excerpt from the piece:
Kirthi Kalyanam, a professor at Santa Clara University in California who researches retail, said the slick website design may also help nab a different kind of customer than eBay.

"The selling atmosphere also matters. If the buyer is looking for a Louis Vuitton handbag, she may want the site to have the look and feel of (the) Louis Vuitton site," Kalyanam said in an email.

Find the full article here»

Learn more about Professor Kirthi Kalyanam» 

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