Kirthi Kalyanam : Why the fashion world won’t let Amazon in : Engadget
Kirthi Kalyanam, JCPenney Research Professor, director of the Retail Management Institute and chair of the marketing department was quoted in an article by Engadget about Amazon’s struggles to carry luxury fashion labels.
An excerpt from the article:
Kirthi Kalyanam, director of Santa Clara University's Retail Management Institute, says Amazon has a "presentation problem." He notes that the brand experience is off because Amazon allows third-party resellers on the platform who might sell unauthorized products from a luxury fashion house. "Until the proper marketplace reseller arrangements are in place," he says, "luxury brands will be cautious."
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Oct 25, 2016