Business School Takes Silver in Local ADDY Awards
SANTA CLARA, Calif., March 19, 2018—Santa Clara University’s Leavey School of Business won silver at the Silicon Valley American Advertising Awards, formerly known as the ADDYs, for its most recent enrollment marketing campaign. The campaign, Go Anywhere from Here, was created in conjunction with creative agency Michael Patrick Partners. It was one of more than 10,200 entries submitted to this year’s Silicon Valley competition, judged by creative industry leaders around the nation.
“The overwhelming success of this campaign is incredible,” says Caryn Beck-Dudley, dean of the Leavey School of Business. “Interest and applications across all of our programs are up since it was implemented. This is well-deserved and I am so proud of my team and our collaborators Michael Patrick Partners.”
Developed for undergraduate, graduate and executive audiences, the campaign aimed to bring these disparate groups together using print and digital communication to ultimately grow brand awareness on a national level. It will now move on to the regional competition against other campaigns from Western states, and a chance to move onto the national stage.
The American Advertising Awards, conducted annually by the American Advertising Federation, is the advertising industry's largest and most representative competition, attracting more than 40,000 entries every year from local ad club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Learn more about the Leavey School of Business and see the campaign at work at www.scu.edu/business.
About Leavey School of Business
Located in the heart of Silicon Valley, one of the most dynamic business environments in the world, the Leavey School of Business combines academic excellence in the 450-year Jesuit tradition, with an energetic, innovative spirit that typifies the region. For more information, see www.scu.edu/business/.
About Santa Clara University
Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in California’s Silicon Valley, offers its more than 9,000 students rigorous undergraduate curricula in arts and sciences, business, and engineering; master’s degrees in business, education, counseling psychology, pastoral ministry, and theology; and law degrees and engineering doctoral degrees. Distinguished nationally by one of the highest graduation rates among all U.S. master’s universities, California’s oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, see www.scu.edu.
Media Contact
Deborah Lohse | SCU Media Communications | dlohse@scu.edu | 408-554-5121
Cover artwork for the Go Anywhere From Here campaign that took Silver in the Silicon Valley American Advertising Awards.