Leavey's MS in Marketing Now Offered in New Flex Format
The Leavey School of Business has transitioned its MS in Marketing (MSM) to a flexible delivery model, offering prospective students the opportunity to earn the School’s top-calibur degree with the highest degree of convenience possible. Beginning with this fall’s incoming cohort, students may complete the program's 36 units through in-person instruction, online coursework, or a combination of both — without needing to commit to a single format at the time of enrollment.
This change is designed to better recognize the different needs and circumstances students bring to graduate study, accommodate the range of circumstances students bring to graduate study: students managing full-time employment or students with family commitments may lean toward online coursework for scheduling predictability, while those transitioning between careers may benefit from more time on campus building professional connections. Students may also adjust their course mix each quarter, and cross-enroll in electives offered in either modality.
"The Flex MSM reflects how graduate students actually live and work," said Nydia MacGregor, Associate Dean of Graduate Business Programs. "We wanted to remove the structural barriers that sometimes stand between talented people and a rigorous marketing education."
Structured across three business foundations courses, three marketing core courses, and nine electives selected from 15 specialized marketing classes, the curriculum is built around the skills that define the discipline today: marketing strategy, consumer and market analysis, analytics, and marketing technology. Elective offerings span brand management, digital advertising, programmatic advertising, B2B marketing, social media marketing, and MarTech platforms — including Salesforce, Marketo, Eloqua, and AI-driven personalization tools. Most students complete the program across four 10-week quarters, typically within 12 months. Cohorts will be offered with both fall and spring starts.
Rooted in a university tradition that emphasizes ethical leadership alongside professional competence, the program also connects students to a network of 25,000 Leavey business alumni and 100,000 Santa Clara University alumni worldwide. Faculty are both publishing scholars and industry practitioners, and the curriculum reflects direct input from the Bay Area business community.
Prior work experience is not required for admission, though professional background is considered as part of a holistic review. Merit scholarships are available and evaluated at the time of application.
Prospective students can review curriculum details, admissions requirements, and application deadlines at scu.edu/business/ms/ms-marketing.