Santa Clara University Leavey School of Business Wins AVA Digital Gold Award for Graduate Marketing Efforts
SANTA CLARA, Calif., April 16, 2018 – The marketing and communications department of Santa Clara University Leavey School of Business recently received the AVA Digital Gold Awards for their work with Converge Consulting in the digital advertising space.
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work recognized includes digital engagement campaigns, audio and video production, website development, social media interaction, and mobile marketing.
In May of 2017 the Leavey School of Business, located in Silicon Valley, launched a digital advertising strategy to market their MBA, EMBA and four master's degrees, as well as three certificate programs in executive development. The goal of the campaign was to re-message and build a new brand awareness campaign for the school. Since then, the Leavey School has tripled MBA enrollment and doubled enrollment for their masters in supply chain management and finance.
"The creative convergence of digital arts, technology and information is changing the way we market, communicate and socially interact,” said Theresa Strickland, chief marketing officer at LSB. “The partnership with Converge has helped us to not only grow our enrollment, but to think about innovation in higher education in a new way.”
In the past eight months the Leavey School of Business has won three awards for their new branding campaign “Go Anywhere from Here.” They most recently won their second Silver ADDY award for this campaign in the regional ADDY competition, putting them in the running for a national ADDY award. The competition has narrowed down to 83 award winners with eight entries from Silicon Valley AAF Chapter.
Learn more about the Leavey School of Business www.scu.edu/business/about.
About Leavey School of Business
Located in the heart of Silicon Valley, one of the most dynamic business environments in the world, the Leavey School of Business combines academic excellence in the 450-year Jesuit tradition, with an energetic, innovative spirit that typifies the region. For more information, see www.scu.edu/business.
About Santa Clara University
Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in California’s Silicon Valley, offers its more than 9,000 students rigorous undergraduate curricula in arts and sciences, business, and engineering; master’s degrees in business, education, counseling psychology, pastoral ministry, and theology; and law degrees and engineering doctoral degrees. Distinguished nationally by one of the highest graduation rates among all U.S. master’s universities, California’s oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, see www.scu.edu.
Media Contact
Deborah Lohse | SCU Media Communications | dlohse@scu.edu | 408-554-5121