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Leavey School of Business Santa Clara University

Profiles

Charlotte YC Zhang
Charlotte YC Zhang
2022-2023 Fellow
Silicon Valley Council of Nonprofits - Marketing & Communications Intern

Marketing Major and Real Estate Minor
Home Town:  San Jose, California 

 Summary of your responsibilities in your fellowship role
Support SVCN’s marketing and communications arm in bringing local nonprofits together and unifying SVCN’s messaging across their communication channels.

In what ways are you making a positive contribution to your organization/department?
I have been advising the organization on how they can adjust their website and social media channels to best engage with their members. I am also there to help out with in-person events, and bring my positive attitude with me wherever I go!

What are 1-2 aspects of your Fellowship that have been most rewarding or helpful to you so far?
I feel empowered because I can directly bring knowledge from the classroom into a professional environment and see how my insights are helping others. I appreciate the scope of the work I do, as well as the special positionality of SVCN that allows me to understand what nonprofits deal with, as well as how they are tied together with institutions such as city government to create a web of support for the community.

What would you recommend to LSB students who want to make a difference in the community?
If you want to make an impact, go out there and look for ways that you want to contribute! There are so many ways for people to get involved, and they are all in varying capacities so people can be engaged on their own terms. Do not underestimate what you bring to the table just because you are a student; you are very much needed and valued in any space you choose to be present in. Listen and be excited about what you don’t know.