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Rima Christie: From Growth Metrics to Community Impact

Synopsis: In this reflection, Rima shares how my fellowship with the City of San José redefined my understanding of business development. While the tools remain the same financial analysis, strategic planning, and stakeholder communication, the mission shifts from maximizing profit to maximizing community impact. From managing high accountability small business grants to executing large scale economic activities like Super Bowl weekend, I’ve seen firsthand how corporate rigor can be a powerful force for public good. An inside look at how business development skills power small business support in local government.

Rima Christie blog
In government, the tools are the same — financial analysis, strategic planning, stakeholder communication — but the mission is different. Instead of maximizing profit, we’re maximizing impact. A big part of my role has been supporting small business grant programs, and I’ve seen how structured thinking directly affects whether a local business gets the funding it needs. Reviewing applications isn’t just paperwork — it’s making sure public dollars are distributed responsibly and equitably. 

We also just wrapped up a successful Super Bowl weekend (see picture of me tabling!), which was a cool reminder of how economic development plays out in real time. Major events aren’t just exciting, they’re strategic opportunities to bring awareness and revenue to the City. It takes coordination, planning, and strong execution behind the scenes to make sure local businesses can actually benefit. The City of San Jose experienced a great turnout to their well-thought events for the Super Bowl including watch parties, major concerts, and the delicious food that SJ is known for.

A few skills that have been especially valuable in this role: 

  • Clear communication (especially when working with small business owners)
  • Attention to detail (public funds = high accountability) 
  • Financial literacy 
  • Staying organized in fast-moving environments 

Overall, this experience gave me a new perspective: business skills aren’t just for corporate settings. When applied well, they can directly strengthen communities and that’s been really meaningful to see up close.

 

Feb 24, 2026
LSB Fellows,2025-2026