Myung, Brenda
Brenda Jaewon Myung
Brenda Jaewon Myung is an Assistant Professor of Management and Entrepreneurship at Santa Clara University’s Leavey School of Business.
Her research examines the social construction and evolution of organizational performance. Specifically, her research questions why and how organizations come to pursue performance dimensions that they did not initially consider relevant for performance, such as diversity or sustainability. In a second stream of research, she examines the sources of performance differentials among firms beyond organizational capabilities, such as status and privilege. She examines these questions in the context of corporate board appointments and venture capital firms, using a mixed-methods approach with a focus on econometric analyses of archival data and natural language processing.
Myung holds a Ph.D. in Strategy from the Ross School of Business at the University of Michigan, an M.S. in Strategy and International Business from Seoul National University, and a B.S. in Human Development from Cornell University.