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Leavey School of Business Santa Clara University

Newsmakers

Professor of Practice in Marketing Charles Byers Head Shot

Professor of Practice in Marketing Charles Byers Head Shot

Charles Byres : Ramifications of Tesla’s Fatal Car Crash : ABC7 News

LSB’s Charles Byres was interviewed on ABC7 News about what is expected from Tesla after a fatal car crash.

Charles Byers, professor of practice in marketing at the Leavey School of Business, was quoted on ABC7 News providing insight on what can be expected from Tesla after a fatal car crash.

An excerpt from the article:

Marketing professor Charles Byers at Santa Clara University says early adopters tend to be more forgiving of glitches, but Tesla's challenge is to make the risk tolerable to individual segments it serves.

"Of course you have your investors, and they have one set of expectations they're looking for," said Byers.

"You have the early adopters, and that's another set of expectations. There's the current customers, and that's another set of expectations."

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