Chuck Byers : Intel Marketing Strategy : KLIV
Chuck Byers, professor of practice in marketing, spoke to KLIV about Intel’s decision to feature their CEO as a judge on a TBS reality show.
An excerpt from the radio clip:
Professor Chuck Byers tells KLIV the valley’s marketing departments are not set up to take advantage of the opportunity that Intel is.
“They are somewhat product-centric and a tad reluctant to realize that there is thing called brand equity that is measurable. I wish I could say ‘Heck yes, you’re going to see a lot more of this,’ but I honestly don’t think that the marketing people in Silicon Valley are all that forward thinking or insightful.”
Listen to the full radio clip here»
Learn more about Professor Chuck Byers»