Chuck Byers : Nike’s Heated Debate : NBC News
Chuck Byers, professor of practice in the marketing department, was featured in NBC News discussing Nike’s controversial advertising campaign with Colin Kaepernick. Hours after Nike released the campaign, the internet erupted in a polarizing debate where people posted videos of them defacing their Nike products and others in full support of Nike’s message. Professor Byers said Nike did their research and knew how to market towards their buyers.
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