Newsmakers

Chuck Byers, professor of practice in marketing, was quoted in a San Jose Mercury News article about Silicon Valley companies taking advantage of the marketing opportunities created by Super Bowl 50.

An excerpt from the article:
Super Bowl 50, said Santa Clara University marketing professor Charles Byers, presents local companies "a perfect opportunity to effectively demonstrate their technology in a social setting. They can capitalize on what for us is a local event and leverage that excitement worldwide."

Find the full article here.

Learn more about Professor Chuck  Byers.