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Leavey School of Business Santa Clara University

Newsmakers

Associate Professor of Marketing Xiaojing Dong head shot

Associate Professor of Marketing Xiaojing Dong head shot

Xiaojing Dong : Acxiom Consumer Data : Reuters

Professor of Marketing and Business Analytics Xiaojing Dong provided insight in an article about Acxiom Corp.’s consumer data predictions.
Associate Professor of Marketing Xiaojing Dong head shot

Xiaojing Dong, professor of marketing and business analytics, recently provided insight in an article discussing the data and insights that companies such as Acxiom Corp. collect and sell from their consumer profiles. This data is highly sought by companies who try and develop a picture of individual’s relationships, lifestyles, and more. According to Dong, Acxiom’s data provides advertisers with a better idea of who they are able to reach.

An excerpt from the piece:

Xiaojing Dong, associate professor of marketing and business analytics at Santa Clara University in Silicon Valley, said that qualitative predictions like those produced by Acxiom gave advertisers a much better idea of who they are reaching.

Read the full article.

Learn more about Professor Xiaojing Dong.

 

LSB Newsmakers, LSB Faculty, Xiaojong Dong, MKTG, business analytics, MSBA