Associate Professor, Marketing & Business Analytics
Xiaojing Dong currently teaches the core courses, "Principles of Marketing," in the undergraduate program, and an elective course, "Marketing Analytics," in the MBA program.
Dr. Dong's current academic research studies individual customer's (consumer or business) responses to firm's marketing efforts, and how firms' marketing strategies can be adjusted when taking this information into consideration. Her research has covered a wide selection of industries, including pharmaceutical, high-tech and retailing.
She is a reviewer for Marketing Science and the International Journal of Research in Marketing, and has served on the Transportation Research Board conference review team as well as reviewing for the journal, Transportation Research.
Xiaojing Dong received her Ph.D. from Northwestern University where her dissertation received the Alden G. Clayton Doctoral Dissertation Proposal Award at the Marketing Science Institute. She earned a M.S. degree from Massachusetts Institute of Technology, and a B.S. degree from Tsinghua University in Beijing, China.