You can choose to major in marketing, or supplement a different major with a minor in retail studies.
As a marketing student, you will have the opportunity to apply what you learn in the real-world, working with local Silicon Valley companies on team projects or in individual internships. With a degree in marketing you will develop a solid foundation for a career in business and have the basis for a more focused career in areas such as advertising, retailing, sales, brand management, and market research.
Major Requirements
All students wishing to major in marketing through the Leavey School of Business must complete both the University core curriculum requirements and the Leavey School of Business core requirements for the bachelor of science in commerce. In addition, students must complete the following departmental requirements:
| MKTG 182 | 5 Units | Marketing Analysis |
| MKTG 183 | 5 Units | Customer Behavior |
| Plus Three Courses in an Area of Marketing Emphasis* | Selected from the Following: |
Three courses from:
- MKTG 185, 187 (strongly recommended)
- MKTG 175, 177, 186, 189, 190, 191 (recommended)
Three courses from:
- MKTG 165, 175, 186 (strongly recommended)
- MKTG 187, 189, 190, 191 (recommended)
Courses are selected with the student's marketing faculty advisor. The three required courses are typically selected from:
- MKTG 165, 175, 178, 185, 186, 187, and 189.
*The name of the emphasis will not appear on students' transcripts.
Note: The MKTG 198 internship elective should be designed to augment the student's career marketing goals. However, MKTG 198 cannot be substituted for an elective course in the major.
Retail Studies Minor
To learn more about the retail studies minor, visit the Retail Management Institute. Students must complete the following requirements for a minor in retail studies:
| Course | Units | Description |
| COMM 20 or MGMT 171 | 4-5 Units | Public Speaking / Managerial Communication |
| ECON 1 | 4 Units | Principles of Microeconomics |
| ACTG 11 | 4 Units | Introduction to Financial Accounting |
| MKTG 181 | 5 Units | Principles of Marketing |
| MKTG 165 | 5 Units | Customer-Centric Retailing |
| MKTG 168 | 5 Units | Advanced Retail Seminar |
| MKTG 169 | 5 Units | Advanced Retail Seminar |
| Summer Internship | 1-5 Units | BUSN 198 or other approved internship |
| One of the following: | 4-5 Units | COMM 12, OMIS 34, or SOCI 49/149 |
| One of the following: | 4-5 Units | OMIS 40, COMM 110, PSYC 40, MATH 8/123, or AMTH 108 |
| Focus Area | See three options below: |
- OMIS 15 or 17 (this OMIS requirement cannot be waived)
- MGMT 160
- ARTS 74 or 174, and ARTS 75 or 175
- One of the following: MKTG 175, ARTS 177, OMIS 111, or OMIS 113
- COEN 161, 162, 163