You can choose to major in marketing, or supplement a different major with a minor in retail studies.

As a marketing student, you will have the opportunity to apply what you learn in the real-world, working with local Silicon Valley companies on team projects or in individual internships. With a degree in marketing you will develop a solid foundation for a career in business and have the basis for a more focused career in areas such as advertising, retailing, sales, brand management, and market research.

Major Requirements

All students wishing to major in marketing through the Leavey School of Business must complete both the University core curriculum requirements and the Leavey School of Business core requirements for the bachelor of science in commerce. In addition, students must complete the following departmental requirements: 

Note: The MKTG 198 internship elective should be designed to augment the student's career marketing goals. However, MKTG 198 cannot be substituted for an elective course in the major.

Retail Studies Minor

To learn more about the retail studies minor, visit the Retail Management Institute. Students must complete the following requirements for a minor in retail studies: