Academic Programs

Illustration of person juggling balls while riding a unicycle over a tightrope

You can choose to major in marketing, or supplement a different major with a minor in retail studies.

As a marketing student, you will have the opportunity to apply what you learn in the real-world, working with local Silicon Valley companies on team projects or in individual internships. With a degree in marketing you will develop a solid foundation for a career in business and have the basis for a more focused career in areas such as advertising, retailing, sales, brand management, and market research.

Major Requirements

All students wishing to major in marketing through the Leavey School of Business must complete both the University core curriculum requirements and the Leavey School of Business core requirements for the bachelor of science in commerce. In addition, students must complete the following departmental requirements:

MKTG 182	5 Units	Marketing Analysis
MKTG 183	5 Units	Customer Behavior
Plus Three Courses in an Area of Marketing Emphasis*		Selected from the Following:

Business & Technology Marketing Emphasis

Three courses from:

MKTG 177, 185, 187 (strongly recommended)
MKTG 175, 186, 189 (recommended)

Consumer & Channel Marketing Emphasis

Three courses from:

MKTG 165, 175, 186 (strongly recommended)
MKTG 187, 189 (recommended)

Individually Designed Marketing Emphasis

Courses are selected with the student's marketing faculty advisor. The three required courses are typically selected from:

MKTG 165, 175, 178, 185, 186, 187, and 189.

*The name of the emphasis will not appear on students' transcripts.

Note: The MKTG 198 internship elective should be designed to augment the student's career marketing goals. However, MKTG 198 cannot be substituted for an elective course in the major.

Retail Studies Minor

To learn more about the retail studies minor, visit the Retail Management Institute. Students must complete the following requirements for a minor in retail studies:

Course	Units	Description
COMM 20 or MGMT 171	4-5 Units	Public Speaking / Managerial Communication
ECON 1	4 Units	Principles of Microeconomics
ACTG 11	4 Units	Introduction to Financial Accounting
MKTG 181	5 Units	Principles of Marketing
MKTG 165	5 Units	Customer-Centric Retailing
MKTG 168	5 Units	Advanced Retail Seminar
MKTG 169	5 Units	Advanced Retail Seminar
Summer Internship	1-5 Units	BUSN 198 or other approved internship
One of the following:	4-5 Units	COMM 12, OMIS 34, or SOCI 49/149
One of the following:	4-5 Units	OMIS 40, COMM 110, PSYC 40, MATH 8/123, or AMTH 108
Focus Area		See three options below: