Marketing: Driving the Consumer Process
Why do people buy Gucci handbags and Newman’s Own salad dressing? Why choose Coke over Pepsi? Adidas over Nike?
Marketing is a crucial part of any business, and it’s about more than just promoting products. Drawing from economics, psychology, sociology, and finance, it entails understanding the competition, connecting with customers, and building brand recognition.
We stay at the top of our field with a faculty equally steeped in research and professional experience. They’ll teach you the latest in web and mobile marketing as well as quantitative methods for gathering precise, useful data. You’ll have the chance to work on real-world projects for companies while learning to apply ethical business practices.
To develop experience beyond the classroom we promote internships at a large companies like Google and Facebook as well as local startups, and support study abroad opportunities by accepting credits from over 70 programs.
Professor Kirthi Kalyanam speaks about retail post covid-19.
Leavey School of Business students have been very busy this summer. We asked a few of them to share their summer experiences.
Marketing major Marlowe Camblin '19 was awarded a scholarship to support her education at SCU.