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Department ofMarketing

Lo, Desmond

Desmond (Ho-Fu) Lo

Department Chair,
Associate Professor, Marketing

Curriculum Vitae (CV)


Professor Lo's research interests cover distribution channels, business markets, and sales force. His research papers are published in prestigious journals in Marketing, Strategic Management, and Economics. His current research focuses on coordination and organizational governance in industrial, wholesale, retail, and knowledge firms. He has taught courses in marketing management, marketing strategy, distribution channels, sales force, and business marketing at both the undergraduate and graduate levels. He has received many teaching and research awards. 

Externally, Professor Lo was an elected board member at the Society for Institutional and Organizational Economics (SIOE), and visiting research professors at Columbia University in New York and the University of Lyon in France. He has also been members of research groups at Kobe University and Kansai University in Japan and the University of Pompeu Fabra in Spain.

Prior to working in academia, he was business-unit manager at Hewlett Packard in China and Agfa in Asia. He also managed distribution channels for Toshiba and LG in China and Hong Kong. Professor Lo earned his Ph.D. in Business Administration from the University of Michigan, Ann Arbor, and M.A. in Economics from the University of California, Santa Barbara. 

September 2020