Desmond (Ho-Fu) Lo
Associate Professor, Marketing
Professor Lo's research interests include contracting in distribution channels, business marketing, salesforce management, and organizational governance. His research papers are published in the Journal of Marketing Research, Quantitative Marketing and Economics, Organization Science, the Strategic Management Journal, and the Journal of Law, Economics, & Organization. He has taught courses in marketing management, marketing strategy, distribution channels, and business marketing at the undergraduate and graduate levels.
He was an elected board member from 2012-2014 at the Institutional Society for New Institutional Economics (ISNIE). He helped to transform the academic organization to the current Society for Institutional and Organizational Economics (SIOE). He belongs to a research group on organizations and institutions at the University of Pompeu Fabra of Spain that has received research grants from the Spanish Government.
Among his awards and honors are the Extraordinary Faculty Performance Award, Sustainability Professional Development Grant, and several teaching awards at Santa Clara University. At the University of Michigan, he received the Award for Excellence in Teaching and Research from the Ross School of Business and a Student Fellowship from the Olin Center for Law and Economics.
Professor Lo joined Santa Clara University in 2008. Prior to working in the academia, he was the head of the Home PC business at Hewlett Packard in China and Consumer Digital Imaging at Agfa in Asia. He also managed distribution channels for Toshiba and LG in China and Hong Kong.
Professor Lo earned his Ph.D. in Business Administration from the University of Michigan, Ann Arbor, his M.A. in Economics from the University of California, Santa Barbara, and his B.A. in Economics from the Chinese University of Hong Kong.