Desmond (Ho-Fu) Lo
Associate Professor, Marketing
Professor Lo's research interest focuses on organizational governance in distribution channels, business markets and salesforce. His research papers are published in the Journal of Marketing Research, Quantitative Marketing and Economics, Organization Science, the Strategic Management Journal, and the Journal of Law, Economics, & Organization. He has taught courses in marketing management, marketing strategy, distribution channels, and business marketing at both the undergraduate and graduate levels.
He was an elected board member from 2012-2014 at Society for Institutional and Organizational Economics (SIOE) and has also organized its annual conferences. He has been members of research groups at the University of Pompeu Fabra in Spain and Kobe University in Japan.
Among his awards and honors are the Extraordinary Faculty Performance Award, Sustainability Professional Development Grant, and several teaching awards at Santa Clara University. At the University of Michigan, he received the Award for Excellence in Teaching and Research from the Ross School of Business and a Student Fellowship from the Olin Center for Law and Economics.
Professor Lo joined Santa Clara University in 2008. Prior to working in the academia, he was the head of the Home PC business at Hewlett Packard in China and Consumer Digital Imaging at Agfa in Asia. He also managed distribution channels for Toshiba and LG in China and Hong Kong.
Professor Lo earned his Ph.D. in Business Administration from the University of Michigan, Ann Arbor, M.A. in Economics from the University of California, Santa Barbara, and B.A. in Economics from the Chinese University of Hong Kong.