Department ofMarketing

Research

Watch My Eyes

Savannah Wei Shi


Professor Wei Shi used state-of-the-art eye-tracking technology to determine what works best on an Internet page layout.

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Our faculty are published in top academic journals and work closely with local businesses to help develop & implement solutions to problems encountered in the industry.

With a focus on marketing and distribution channels, including retailing and supply chain management, our faculty have also been deeply involved in entrepreneurship, partnering with the Center for Innovation and Entrepreneurship as well as the Global Social Benefits Incubator.

Below you will find a list of selected publications from our faculty.

Selected Publications