Xiaojing Dong & Shelby McIntyre : Paid Online Product Reviews Backfire : Marketing Science
A paper by Xiaojing Dong, associate professor of marketing and business analytics, and Shelby McIntyre, professor of marketing, was selected by the Editor-in-Chief of Marketing Science, the top academic journal in the field, to be featured in the May edition of the journal. The paper addresses the practice of paying online community members to write product reviews and finds this practice backfires badly. The story has been picked up by a number of news sources including Science Daily and Jersey Tribune.
Read the full press release about it here »
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