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Leavey School of Business Santa Clara University
Department ofMarketing

Achabal Dale Emeritus

Dale Achabal


Dale Achabal is a Professor Emeritus of Marketing at Santa Clara University.  He also founded the Retail Workbench Research & Education Center, sponsored by a consortium of leading retailers from around the world.  

Professor Achabal is active in research focusing on retail revenue management, multi-channel retailing strategies and consumer patronage.  He has published numerous articles in leading journals including the Journal of MarketingJournal of Marketing Research, Journal of Retailing, Management Science, Decision Sciences, Geographical Analysis, and Social Science & Medicine and recipient of three national awards for his research.

Dr. Achabal is a regular consultant and executive coach to a variety of organizations in the areas of multi-channel retailing strategy and marketing analytics. His current and former clients include AAFES, DFS, Gap, IBM, Levi Strauss, Oracle, J.C. Penney, Jardine Pacific, Safeway, Target and VF corporations.  He serves on the Board of Directors of Goodwill Industries of Silicon Valley, is the Consumer Technology Advisor for Halo Fund III, and serves on the advisory boards of Altierre, iBlades, and several other privately held information technology firms.  He also serves as an expert witness in cases related to marketing and retailing issues.

Professor Achabal received his Ph.D. in Marketing and Regional Economics from The University of Texas at Austin.  He has taught in the undergraduate, graduate, and executive development programs at a number of leading universities around the world including the University of California – Berkeley, University of Florida, ACRS – Monash University, Australia, the Norwegian School of Management, Oxford University – Templeton College, Sup de Co – Rouen, IAE Université Pierre Mendès - Grenoble & Université de Rennes, France, The University of Texas, and Tilburg University - TiasNimbas Business School in The Netherlands.

October 2019