Shi, Savannah Wei
Savannah Wei Shi
J.C. Penney Research Professor
Associate Professor, Marketing
Savannah Wei Shi is an associate professor in the marketing department at the Leavey School of Business. She also hold the J.C. Penney Research Professorship at the Retail Management Institute. She joined the marketing department in 2011, after receiving her Ph.D. in marketing from the University of Maryland, College Park..
Savannah's main research interest lies in examining consumers’ dynamic decision-making on various digital platforms, such as online retailing, search engine, and mobile, using bio-metrics data (eye movement, facial expression changes), online click-stream data, and transactional data. She has published papers in top-tier journals such as Management Science, Marketing Science, and Journal of Marketing; and co-authored two book chapters (Cluster Analysis, and Factor Analysis) in the Wiley International Encyclopedia of Marketing. At Santa Clara University, Savannah teaches Principles of Marketing, Internet Marketing (undergraduate and graduate levels), and Arts and Science of Merchandising. Savannah is the recipient of the outstanding teaching award and research award at the Leavey School of Business, Santa Clara University.
Information Acquisition during Online Decision-Making: A Model-Based Exploration UsingEye-Tracking Data
Usage of Decision Aids and the Evolution of Online Purchase Behavior
Video Content Marketing: The Making of Clips
Touchable Apps: Exploring the Use of Touch Features on Mobile Devices
From Minnow to Whales: An Empirical Study of purchase Behavior in Freemium Social Games