Savannah Wei Shi
J.C. Penney Research Professor
Associate Professor, Marketing
Savannah Wei Shi is an associate professor in the marketing department at the Leavey School of Business. She also holds the J.C. Penney Research Professorship at the Retail Management Institute. She joined the marketing department in 2011, after receiving her Ph.D. in marketing from the University of Maryland, College Park.
Savannah's main research interest lies in examining consumers’ dynamic decision-making on various digital platforms using bio-metrics data (eye movement, pupillary response, facial expression changes), online click-stream data, and transactional data. She has published papers in top-tier journals such as Management Science, Marketing Science, and Journal of Marketing; and co-authored two book chapters in the Wiley International Encyclopedia of Marketing. One of her recent papers received 2018 MSI H. Paul Root Award, which is given by the Journal of Marketing editorial board to a paper that has made a significant contribution to the advancement of the practice of marketing. Her paper is also selected as the winner of the 2020 Donald R. Lehmann Award, which honors the best dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research.
At Santa Clara University, Savannah teaches Principles of Marketing, Internet Marketing (undergraduate and graduate levels), Arts and Science of Merchandising, and Challenges in Modern-Day Marketing (MBA Capstone). Savannah is the recipient of the outstanding teaching award and research award at the Leavey School of Business, Santa Clara University.