Shi, Savannah Wei
Savannah Wei Shi
J.C. Penney Research Assistant Professor, Marketing
Savannah Wei Shi is an assistant professor in the marketing department at the Leavey School of Business. She also hold the J.C. Penney Research Professorship at the Retail Management Institute. She joined the marketing department as an assistant professor in 2011, after receiving her Ph.D. in marketing from the University of Maryland, College Park.
She has taught principles of marketing and internet marketing (undergraduate and graduate levels) at Santa Clara University.
Her main research interest lies in examining consumers’ dynamic decision-making on various digital platforms, such as online retailing, search engine, and mobile, using biometrics data (eye movement, facial expression changes), online click-stream data, and transactional data. She has published papers in top-tier journals such as Management Science, Marketing Science, Journal of Marketing, and Journal of Interactive Marketing. She has also co-authored two book chapters (Cluster Analysis, and Factor Analysis) in the Wiley International Encyclopedia of Marketing.