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  6. The Fresh Deadline Effect: 1st of the Month Deadlines Increase Motivation by Decreasing Perceived Time

The Fresh Deadline Effect: 1st of the Month Deadlines Increase Motivation by Decreasing Perceived Time

Rebecca Chae, Assistant Professor of Marketing

Journal of Association for Consumer Research (Forthcoming)

Rebecca Chae: The Fresh Deadline Effect: 1st of the Month Deadlines Increase Motivation by Decreasing Perceived Time, forthcoming in the Journal of Association for Consumer Research

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Abstract

Abstract forthcoming

Jul 1, 2026
LSB Research, MKTG, Forthcoming, Rebecca Chae