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Elsie Wolfe ’95

Elsie Wolfe ’95

SAFEWAY: HOW TO PIVOT DURING A PANDEMIC

Elsie Wolfe ’95, Vice President and Sales Manager of alcoholic beverages for Safeway’s Northern California Division.

Safeway has managed to adapt and innovate during this unprecedented period, which has helped ease demand and maintain shoppers’ loyalty. Bolstering its ecommerce business has been key: From March 1 to June 30, online sales at Safeway jumped by 172.6 percent. “And I think that number is going to grow,” says Elsie Wolfe ’95, president and sales manager of alcoholic beverages for Safeway’s Northern California Division.
Sep 8, 2020
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