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Wayfair, the internet’s massive online furniture store, explained

As the e-commerce home decor giant Wayfair deals with issues raised by its recent employee walkout and opens its first-ever store, one question remains: How does it even work?

Dr. Kirthi Kalyanam, RMI director comments on how Wayfair's growth is further fueled by a savvy use of targeted marketing on Google, Facebook, Instagram, and via customer emails.

Wayfair Explained

RMI NEWS

Wayfair Explained