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Leavey School of Business Santa Clara University
Department ofMarketing

Choi, Jangwon

Jangwon Choi

Assistant Professor, Marketing

Curriculum Vitae (CV)

Jangwon Choi is an incoming Assistant Professor in the Department of Marketing at the Leavey School of Business, where he will be teaching undergraduate Principles of Marketing courses in his first year. His research interests lie in 1) modeling the implications of marketing interventions – specifically in the digital realm such as promotions of digital content and online advertising – focusing on their temporal components, and 2) generating prescriptive guidance for optimizing and/or customizing them. He uses various statistical and econometric models and techniques such as Bayesian nonparametric and Natural Language Processing for both research streams. Before joining Leavey, he received a PhD in Business Administration from the Ross School of Business at the University of Michigan and an MS in Statistics from the University of Chicago and BBA, BA in Economics, and BS in Statistics from Seoul National University.