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Leavey School of Business Santa Clara University
Department ofMarketing

Fox, Karen - Emerita


Karen Fox


Karen Fox is an emerita professor in the marketing department at Santa Clara University' Leavey School of Business, where she taught courses in marketing analysis and decision making, services marketing, and marketing across cultures.

An internationally-recognized expert on marketing for educational institutions, she is the co-author, with Philip Kotler, of the leading guide in the field, Strategic Marketing for Educational Institutions (Prentice Hall, 1985 and 1995), which has been translated and published in Japan, Brazil, and China. 

Her marketing-related articles have appeared in the Journal of Marketing, Journal of Marketing Research, Marketing Theory, Business Horizons, Journal of Marketing Education, Psychology and Marketing, Studies in Family Planning, and others. Her most recent research has addressed the history of marketing thought, practice, and marketing education in the Soviet Union; and the history of health promotion efforts in the USSR during the Soviet period compared with present-day social marketing interventions in Russia.

Prof. Fox received a BA in history from Stanford, a Master of Arts in Teaching from Harvard, and a Ph.D. from Stanford. Her Master of Management studies at Northwestern University's Kellogg School of Management included doctoral marketing seminars in history, theory, channels, and consumer behavior. Before joining the Santa Clara faculty in 1980, she was a professor at Teachers College, Columbia University and at Northwestern University. Prof. Fox has worked extensively overseas as a consultant on health-related social marketing programs. She is the recipient of four Fulbright grants, and taught at the Ecole Superieure de Commerce, Rouen, France; the Faculty of Management of St. Petersburg (Russia) State University; and the Plekhanov Russian Academy of Economics in Moscow.