Stories

In the relentless pursuit of innovation, ethics are frequently overlooked. However, incorporating responsible principles into AI is crucial for maintaining both reputation and competitiveness.

Green pointed out that fierce competitiveness in the field often sidelines AI ethics. Prioritizing ethics in AI strategies, however, can prevent long-term damage to a company’s reputation, Green emphasized.

"...ethical AI use involves understanding AI’s role in your organization—considering who uses it, its purposes, its beneficiaries, and those it might harm."

Brian Green, director, technology ethics, quoted by 24matins.uk.