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Markkula Center for Applied Ethics

How do people and organizations inspire trust?

They make choices based on justifiable standards. They take others into account in their decisions. And then they do what they say they will do.

The Markkula Center for Applied Ethics engages individuals and organizations to make choices that respect and care for others.  In our focus areas—bioethics, business ethics, campus ethics, character education, government ethics, Internet ethics, journalism ethics, leadership ethics, and social sector ethics—we work with scholars and professionals to apply ethical ideas to the very real problems people encounter. We examine the obstacles to ethical action in many areas of our lives and develop tools to help people perform at their best.


Perspectives on the News by Center Staff

Proponent of the Consumer Freedom Amendment Senator Ted CruzImage link to full article

The Meaning of Freedom

Freedom cannot be detached from context and purpose.

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Travis Kalanick (Photo by Evan Agostini/Invision/AP, File)Image link to full article

A Call for Moral Leadership

Leaders should be at ease with the notion of right and wrong.

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Daisy Girl Advertisement  (Democratic National Committee)Image link to full article

Spreading Unfair Political Ads

Should news outlets replay campaign ads?

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Angel and DevilImage link to full article

Demonizing Our Opponents

Personal attacks degrade public discourse

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    The Next Great Experiment

    The Democracy Project

    This collection of essays by scholars and technologists, which developed as a collaboration between the Ethics Center and The Atlantic magazine, traces the impact of technology on democracy and suggests ways in which technology can strengthen democratic practices and institutions.

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    Center News

      Media Commentary by Center Staff

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        A Video Introduction to the Markkula Center for Applied Ethics

        Highlights of the Ethics Center's programs, mission, and accomplishments, in a special video commissioned for the Center's 30th Anniversary.

        When It's Not A Great Day to be A Bronco

        Pressure from academics, extracurricular activities, and family situations can contribute to depression for college students. This film follows a struggling premed student and offers resources for coping with depression.