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Markkula Center for Applied Ethics

How do people and organizations inspire trust?

They make choices based on justifiable standards. They take others into account in their decisions. And then they do what they say they will do.

The Markkula Center for Applied Ethics engages individuals and organizations to make choices that respect and care for others.  In our focus areas—bioethics, business ethics, campus ethics, character education, government ethics, Internet ethics, journalism ethics, leadership ethics, and social sector ethics—we work with scholars and professionals to apply ethical ideas to the very real problems people encounter. We examine the obstacles to ethical action in many areas of our lives and develop tools to help people perform at their best.


Perspectives on the News

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The Kindness of Strangers

How one compassionate act can renew belief in the generosity of the American spirit.

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A Practical New Resource for Ethics in Tech Practice

New materials aim to help make ethical practices an essential component of product development.

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A Great Start for Your School Year

How to promote correct pronunciation of names.

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