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Markkula Center for Applied Ethics

How do people and organizations inspire trust?

They make choices based on justifiable standards. They take others into account in their decisions. And then they do what they say they will do.

The Markkula Center for Applied Ethics supports individuals and organizations to make better choices that ​care for others and ​protect our shared environment.  In our focus areas - bioethics, business ethics, campus ethics, character education, government ethics, Internet ethics, journalism ethics, leadership ethics, and social sector ethics - we work with scholars and professionals to apply ethical ideas to the very real problems people encounter. We examine the obstacles to ethical action in many areas of our lives and develop tools to help people perform at their best.


All About Ethics Blog

  • Katherine Getao


    A View From Kenya

    Favoritism creates problems for government and business.

  • neon light brain

    What Does the Internet Think?

    On personal data, personalized advertising, and pain

    How can we change online practices that lead to marketing that's both intrusive and inaccurate?


    The Behavioral Movement in Business

    Authors Hersh Shefrin and Ann Tenbrunsel speak at the Business Ethics Partnership event, The Behavioral Movement in Business, on May 11, 2016.

    Center News

    Physician studying an x-ray

    Deciding for Those Who Can't

    Bioethics director speaks at Society for Social Work Leadership in Health Care

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    New Assistant Director Social Sector Ethics

    Most recently, Nakano-Matsumoto served as executive director of West Valley Community Services.

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      Other Center News