Delete Act: How you can request your personal information be purged by data brokers in the New Year
Starting Jan. 1, under the state’s first-in-the-nation Delete Act, Californians can reduce the information brokers can gather and sell.
“So many people still don’t realize that these companies even exist, or the scale of the marketplace — the number of these companies that sell information about us,” said Raicu,
“Whether it’s successful will depend in part on how many people know that they can do this,” Raicu said, “and how many people take advantage of it.”
Irina Raicu, director, internet ethics, quoted by The Mercury News.
Jan 5, 2026